Do you use solo ads to get traffic on your landing pages or banners?
If yes, are you effectively tracking the traffic or visitors you are getting on your product pages? Link tracking is what differentiates successful internet or affiliate marketers from mediocre ones.
In this article, I am going to talk about the best link trackers for solo ad link tracking and why you should be using them for your marketing campaigns.
What is link tracking?
Link tracking is a process through which you can track a few stats related to the traffic you are getting on your landing page, including traffic source, demography, click rate, conversion rate, activity, and much more.
A tracking link contains a normal URL with tags or parameters at the end, which helps in measuring the effectiveness of your marketing campaigns and activities.
If you are planning to buy a solo ad, it is crucial to use a tracking link to be able to see and analyze the details about your traffic sources along with the user journey and behaviour which take place on your website or landing page.
URL tracking is the best way to track where exactly your traffic is coming from and help you understand which activities are giving you the best results and are worth investing your time and money in the future.
Why Tracking Solo Ads?
When it comes to internet or affiliate marketing, tracking links is one of the most crucial steps that you should not undermine.
Most people do not really care about tracking their sales conversion or track how many people clicking on the link are actually making a purchase, which is not a good move.
It is important for a marketer to know how the visitors are actually responding to your offer.
Effective tracking of your solo ads can help you in promoting similar offers to the audience which gave you the best conversion rate.
The crux is that relevant offers convert well for a relevant audience if done appropriately.
Hence, if you are paying to buy clicks or traffic from solo ad buyers, link tracking makes sure that you are genuinely getting what you have paid for.
How Solo Ads Works?
Solo ads are a popular way of getting quality leads or sales among the internet marketers in which solo ad sellers having a list of subscribers run an email campaign on behalf of the solo ad buyers who are looking to get the traffic on their product pages.
You can connect with the most suitable solo ad sellers based on your niche by joining a solo ad marketplace that brings together solo ad buyers and sellers on a single platform.
It is easy and one of the most effective ways to reach out to your target audience with a relevant product or service.
It has been seen the solo ads is worth the investment as in most of the cases, it yields high-quality and targeted visitors quickly and in a cost-effective way.
Top 5 Tracker for Solo Ads
Link trackers are used by smart internet marketers, and this is what separates them from others in the crowd.
But there are several link tracking platforms available on the internet and it is crucial to invest in the best one.
Here are the 5 best link trackers for solo ads that are worth your time and money.
1. ClickMagic
ClickMagic is one of the most common lick tracking platforms used by the online marketers and entrepreneurs to track, test, and improve their marketing efforts at a single place.
Features of Clickmagic
Here are some of the top features of ClickMagic –
Cross-Device Tracking – As users use multiple devices and constantly switch between them, ClickMagic provides true cross-device tracking to help you track and optimize your campaign.
Automated Split Testing – The Smart and automated split testing algorithm automatically alerts you with the split-test winner so that you can direct the traffic to the best variant.
Advanced Retargeting – It allows you to add a retargeting pixel to your tracking links to increase eyeballs on offers and boost sales
Best Click Rotators – Offers best-in-class rotators for distributing incoming traffic to different URLs as per your choice based on device type, time, location, etc.
Automated Traffic Quality Analysis – ClickMagic assigns a unique traffic quality score to all your tracking links
Pros
- Offers a range of highly flexible features which help track the entire sales funnel
- Cross-platform conversion tracking facility
- Comes with handy utilities such as Click Id Lookup, Pixel Debugger, IP Lookup, etc.
- Offers a Postback URL functionality to track conversions without pixels
- Good customer support with a 1-hour query resolution
- Provides a 14-day free trial
Cons
- UI can be a little complex for newbies
Clickmagic Pricing
It offers three different pricing plans including –
- Starter Plan – $27 per month
- Standard Plan – $67 per month
- Pro Plan – $97 per month
2. ClickMeter
ClickMeter is one of the most reliable link shortening and tracking tools with more than 100 handy features to provide you with accurate and useful data to help you track and optimize your solo ad campaigns.
Features of ClickMeter
Targeting – ClickMeter allows you to target visitors clicking on your links to landing pages based on device, language and location
Redirect – You can redirect a visitor from one URL to another to split test and increase the conversion rate
Tracking – ClickMeter extracts powerful analytics from the visitor click data which is compatible with Google Analytics UTM
Detects Fraudulent Clicks – It is capable of detecting illegal click activities to give you accurate and clean campaign insights
Easy Integrations – You can easily share data and insights of your campaigns to other common tools and applications such as WordPress, Shopify, Google Analytics and many more.
Pros
- Ideal for medium to large businesses looking to monitor conversion rates and prevent spammy clicks
- Has an intuitive UX
- Easy integrations with Rebrandly, CloudFlare, and Google Tag Manager
- Comes with a 30-day money-back guarantee
- Offers multiple click detection and bot flagging
- Provides A/B testing facility
Cons
- Lack of direct phone support
- Has compatibility issues with Chrome and Firefox
ClickMeter Pricing
ClickMeter offers three pricing variants listed below –
- Medium – $29/month
- Large – $99/month
- X-Large – $349/month
3. Voluum
Voluum is a cloud-based lick tracking solution which is best suited for internet marketers looking for marketing and affiliate campaigns.
It provides extensive data insights that help you know everything about your campaigns.
Features of Voluum
Variety of Data – Voluum offers more than 30 data points for efficient analysis including impression, click, visit, conversion and much more.
Split Testing – When you are working with single offers, you can leverage Voluum’s split testing feature to drive all the traffic to the most profitable offer.
AI-Powered Optimization Tools – With its optimization tools powered by artificial intelligence, you can automatically redirect traffic to the best performing offers and landing pages.
Built-in Automizer – You can automate your work with its built-in automizer which can help you create custom rules driving automatic actions for you.
Pros
- Has a user-friendly interface
- It is one of the fastest trackers with 6 multiple data centers available across five continents
- 30+ data points for analysing the campaigns
- Anti-fraud kit to detect bot traffic sources and spot fake clicks
- Easy setup of mobile and desktop push notifications
Cons
- A bit costly as compared to its competitors
Voluum Pricing
Voluum offers you four different pricing plans to choose from which include –
- Discover – $65/month
- Profit – $99/month
- Grow – $255/month
- Agency – $999/month
4. Improvely
Improvely is another link tracking solution designed for small to large businesses that help you track marketing campaigns, block fraudulent clicks and much more.
It is used by more than 7000 marketers for tracking and managing their campaigns.
Features of Improvely
Comprehensive Traffic Reports – Improvely gives you best traffic stats including where your revenue and conversions are coming from
Custom Built Funnel Reports – With the custom-built funnel reports, you can examine the visitor journey through your website and identify the best segments and opportunities you need to improve to increase sales
Customer Profiles – Improvely creates profiles for each person automatically and give you valuable information such as conversion, lifetime value, location, etc.
Detects Click Fraud – Its monitoring system analyses the quality of every ad click, 24 hours a day to detect and notify you of any suspicious activity
Pros
- Have built-in A/B split testing tools
- Allow exporting reports or raw data to Excel and CSV
- Automatically detects duplicate entries and IP exclusions
- Fraudulent Click monitoring of all the ad traffic
- Offers a 14-day free trial with all the premium plans
Cons
- Lack of heatmap report facility
Improvely Pricing
Improvely offers four different pricing options to its customers which include –
- Freelancer – $29/month
- Startup – $79/month
- Small Agency – $149/month
- Large Agency – $299+/month
5. Clixtrac
Clixtrac is a banner and link tracking service provider which is free for users.
You can use the platform to track all your solo ads at a single place.
It gives you a lot of details including impressions, clicks, click-through rate, IP addresses, click source and a lot more.
Features of Clixtrac
Click History: It provides information on the number of times an IP clicks on your ad each day and the total number of clicks by that IP in the last 90 days.
Email Reporting: You can get email reports of your campaign performance and related stats on your email on a daily, weekly, or monthly basis.
Split Test Traffic: Clixtrac lets you split test your traffic to different landings pages to see which page is converting best for you.
URL Redirection: You can also use it for simple URL redirection.
Sub-Ids: This feature can be used to track sources of traffic within a specific traffic source.
Pros
- Tracks impressions and clicks in real time
- Lets you export your stats in a CSV file
- Daily stats available for ad impressions, clicks, and CTR
- Good and prompt customer support for your queries
- Allows you to host your banners on its website free of cost
Cons
- The free plan only tracks 100 clicks per link
Clixtrac Pricing
Apart from the free plan, Clixtrac has two premium plans as well, including:
- Premium Plan – $4.95
- Professional Plan – $9.95
Conclusion
So, these are the top 5 link trackers that you can use for tracking your solo ad campaigns.
I hope that this list will help you deal with the confusion related to the best link trackers which are budget friendly and provides all the key stats regarding your marketing campaigns.
Before finally selecting a link tracker, the first thing that you should consider is the price of the tool.
Prefer the one which fits your budget and matches your needs, such as how many links to track in a month, etc.
You can try a few options by taking the free trial of the platforms to be sure of the one which is ideal for you.
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