I am sure the only traffic jam that will bring a smile on your face is on your website! Well, we know getting enough traffic to a site can be challenging for any business owner. Even if you have tried SEO and content marketing, you still might be struggling to get the traffic you want. In such a scenario, you can look for alternative methods to drive the same, for example gaining help from paid traffic.
Paid traffic refers to reaching customers and making them visit your website after you have paid for advertising promotion. Think of it as feeding a beer with fish in its territory!
You will find various platforms that offer these services. It includes search engines, media networks, and social media platforms. It may be a teeny bit difficult for you to understand, but at the same time, it is so so important.
The most basic forms of paid traffic is PPC – Pay Per Click advertising that uses Google AdWords and Facebook. Trust me; it is legit the best way to make your business visible in the market.
Apart from Facebook and Google AdWords, there are many other popular platforms used to generate paid traffic to the website. It sure isn’t a cakewalk; therefore, here are some things that we suggest you consider before investing in paid traffic:
- Who is your target audience?
- What are the different platforms being used by them?
- What devices are they using?
After making sure you have gone through the marketing terminology, you will realize how vast digital advertising is. Also, you will be able to know the other sources which work amazingly well.
First things first, figure out what you are willing to spend your money on.
Written below is our pick of 20 great sources of traffic and advertising that are worth a try!
When we talk about YouTube, we are looking at a whole new base of audience. These people actually care about content, that too video-based content.
There are various formats to choose from, such as banners, text, and videos. Also, it is available in more than 70 countries. Therefore, you can target your advertisement according to various demographics.
2. Google Ads
Google is one of the most popular search engine in the world. When you are considering the different devices your audience use, you know that Google is omnipresent.
It makes no difference if you are a newcomer or someone experienced, Facebook is one of the most fantastic platforms to source traffic from. Facebook is easy to use, even if you do not know anything about advertising. You will still be able to figure your way around.
Some people have a negative opinion about this platform’s current situation and believe that its popularity has died with time. However, it is still an excellent place to invest in.
Instagram is where all the millennials are! The targeted campaigns will be run through Facebook. Therefore, you do not need to have an Instagram account to run the campaign on Instagram.
The only disadvantage is the limited format. Since it is a visual-based platform, you will only use videos and images to send your message across.
LinkedIn is an excellent source of traffic for any B2B. The options of targeting are also noteworthy with keeping industry, role, position, and more in mind. You can send sponsored messages that reach directly to the user and also get your content sponsored.
Baidu is a China-based multinational technology company that specializes in Internet services and Artificial Intelligence. It is headquartered in Beijing’s Haidan District and is one of the most significant Artificial Intelligence and Internet companies in the world.
At a stunning fact, 90% of search queries in China are done through Baidu. Therefore, if your target demographic includes a major part of Asia, this site should be used.
This site can be used to target a plethora of niches. A large number of Spotify users have a free account; therefore, your investment is worth a try.
Since it is relatively new, the range of the format is limited for now. However, it is quite popular, so it is safe to say that the format will see a hike in the coming years.
Pinterest has around 81% of female users. The interface is also unique, which gives a reliable platform to the people belonging to arts & crafts niche, home decor, and DIY.
To reap the long term benefits of Pinterest, you will have to make sure you stay consistent.
Epom is an international ad serving and management solution provider headquartered in Kiev, Ukraine. It creates a platform for publishers, ad networks, app developers, and advertisers, enabling them to run display, video, and mobile ad campaigns within one single account. This gives the collaborators to reach a vast network of users. In addition to this, it allows you a 30 day trial period so that you can experiment before you invest.
10. Vibrant Media
This network allows access to your content to more than six thousand publishing sites. Other than that, it offers real-time targeting and native ad placement with a variety of advertising formats that includes mosaic, lightbox, and storyboard.
If your brand’s target audience includes a younger demographic, then Snapchat will do well. It consists of over 200 million users a day, making it a one-stop for anyone who is looking to market his product to a global network of users.
Just make sure to keep in mind that Snapchat is a mobile app; therefore, you won’t be able to target users on other devices than tablets and smartphones.
This platform specializes in retarget marketing, and the services are most useful for Twitter ads, Facebook, and other social media platforms. When you decide to improve your leads, AdRoll is completely worth trying.
Some perks of using Outbrain is high-quality traffic, trial period, and header/image testing. They have also redefined their policies and become more strict recently.
Twitter is often seen to generate a comparatively larger income than other social media sites. Also, it has a decent CTR rate with less competition.
Reddit allows you to target your advertising by device and is quite flexible with the settings. There is a subreddit for everything, so no matter how complex your niche is, you will find everything here.
The only drawback is that the site appears to attract more gamers who are deemed to be of the geek category.
If you are targeting the Russian demographics, then opt for Yandex. It has a surprisingly low competition and also provides a cheaper alternative option than other paid advertising platforms.
It focuses on placing your content within the right context to increase viewer engagement.
Airpush is one of the top advertising networks, as far as mobile traffic is concerned. It has a wide range of advertising formats, great support, fantastic tracking along with an excellent interface.
18. Bing Ads
Bing and Yahoo have collaborated; therefore, if you advertise on Bing, there is a possibility of gaining traffic from both the search engines. If you are looking to experiment with paid search, Bing is definitely worth the shot.
However, this is still just 1/10th of Google’s traffic.
Revcontent isn’t the most significant player in the paid advertising field, but it surely seems to have incredible potential. The interface is user-friendly and has been growing immensely in the past year. Also, it allows your content to access the best sites like Forbes.
Reaching more than 500 million users, flexibility, coverage, and the range of functions make Tapjoy an excellent option for mobile advertising. It is a perfect site for affiliate marketing.
Paid traffic has an extremely positive impact on your website if the plan is executed carefully. The benefit of choosing exactly how much you want to spend to direct paid traffic to your website can be enjoyed here. Apart from that, you can also set a maximum daily amount you wish to spend on different types of advertising. To generate lead targeted traffic, you can also use keyword optimization.
Furthermore, in addition to choosing the right paid traffic sources to run your ad campaigns, you need to focus on the basics of marketing. They are:
- A great Call-To-Action
- Effective Copy
- Good Graphics
If you are using content to gain traffic, then you will have to make sure that it is top-quality with the ability to stand out amidst the clutter that prevails. If you aren’t successful even after experimenting with multiple sources, then it is time to re-evaluate your strategy.