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It doesn’t matter how incredible your content is, you will never be able to make it big unless you market it properly.

About 88 percent of B2B marketers use content marketing to reach a wider audience. The best way to do so is to use top content marketing tools.

To help you pick the right one, we have selected the 20 most useful content marketing tools. Let’s have a look:

Top 20 Content Marketing Tools:

1. BuzzSumo – For True Insights

BuzzSumo can be a good pick if you’re curious about what’s happening in your industry.

It shows trending topics and even allows you to contact big and small influencers relevant to your industry.

It starts as low as $79. But, some more expensive packages are also available for businesses.

BuzzSumo can be a good pick if you’re struggling to find ideas that people are interested in. It will show you what works so you can design your marketing strategy around it.

2. Pexels – To Find Images

We know the importance of graphics and images when it comes to blog posts, social media posts.

According to reports, social media posts that contain a graphic get up to 50% more engagement than posts that contain no images.

This is why content marketers are on the lookout for impressive and royalty-free images.

Pexels offers a wide selection of free and high-quality images you can use without any worries.

All you have to do is search for what you need and it will show you a list of available options.

These features make it the best content marketing tool.

3. Mixkit – To Find Videos

Videos are as important as photos but unfortunately producing a high-quality video can cost thousands of dollars which is why marketers are on the lookout for professional but free stock videos they can use to make their content stand out.

If you are struggling to find the right video then have a look at Mixkit. It offers about 100 professional videos you can use for free.

You can search for videos based on categories. Plus, since the website adds about a dozen new videos every week, you will always have something new to use.

4. Snappa– To Edit Your Images

Once again, an app designed to enhance images. This shows how important the visual aspect is when it comes to content marketing.

This incredible content marketing tool allows you to edit photos without having to install and master difficult apps like Photoshop.

Snappa offers a bunch of templates you can edit according to your requirements. It will take you only a few minutes to prepare a banner that suits your brand.

The cheapest Snappa plan goes for $10 but you will also find some more expensive options.

5. Canva– To Create Graphics

Canva turns you an artist by giving you the power to create your own visual content without having to worry about learning coding or difficult software.

This easy-to-use software offers a simple drag and drop interface that makes it a breeze to design everything from presentations to Insta posts.

The cheapest package starts at $12.95. The tool might be a little more expensive than most similar options but it’s still worth a try given how easy it is to use.

6. Kraken– To Speed Up Your Site

According to reports, about 80 percent of users will leave a website if it takes too long to load.

Today’s users have no time to wait for a website to load, they’ll jump to a competitor site causing you to have huge bounce rates.

A website can be slow due to a variety of reasons including heavy images.

If the size of an image is causing your website to load slowly then consider using Kraken. This tool reduces file size without affecting quality.

Available for as low as $5, Kraken is quite effective and can be linked to your WordPress site making it one of the best content marketing tools.

It will automatically reduce the image size, removing the need to do it manually. This will not only make your website load faster but also help you save space.

7. Question DB – To Find Titles

We understand how difficult it can be to come up with a new blog post especially when you do not know what your audience wants.

This is why I suggest you give Question DB a try.

This content marketing tool searches the web and presents you with a list of topics users are interested in. You can select a topic that suits you the best and post it as a blog.

The tool shows options ranked in terms of popularity. However, it gives users the option to sort search results by categories.

There is a free version of the tool available but if you want all the features you will have to spend $10 per month.

8. Answer the Public – To Know People

This free visual keyword search tool gives great consumer insights. This easy-to-use platform can help brands optimize content and come up with materials bound to get traffic.

The company offers a free version with limited features for bloggers.

However, if you’re an agency or serious about giving your business a boost then consider opting for the paid version available for as low as $99 per month.

It will allow you to perform unlimited searches, get access to more data and high-resolution images.

9. CoSchedule’s Headline Analyzer – To Check Titles

Believe it or not, most people do not read blogs or web pages in their entirety.

They only skim through the content and pay attention to subheadings that they find attractive or useful.

This is why it is important to be careful when drafting subheadings.

This incredible tool can be very helpful in this regard as it analyzes your subheadings and gives a score based on factors such as sentiment value and length.

10. Meme Generator – To Create Memes

Everyone from brands to celebs is now making use of memes to find a wider audience.

The success of any content depends on how many people it reaches.

The success rate increases rapidly when it comes to memes since more people are likely to share them.

This is why a tool like Meme Generator can be very valuable for you.

It allows you to quickly create your own meme by selecting your preferred images and text.

All that you need is creativity and the tool will do the rest.

11. Grammarly – To Edit Articles

It doesn’t matter how careful you are, even the smartest of individuals make typos if not grammatical errors.

Instead of wasting time going through the same article, again and again, you can count on Grammarly to identify typos, grammar issues, etc.

The platform is easy to use and can even be integrated into your browser so you can check emails, letters as you type.

The basic package comes for free but you’ll have to spend $19.98 per month to get access to the premium version.

Buying the yearly package will save you some money though.

12. MashShare – To Make Content Shareable

MashShare adds pleasing social share buttons to let your visitors know you are on social media platforms.

The plugin is used by over 70,000 websites and enjoys some great reviews.

It’s a complete tool that even allows users to tweet highlighted content.

However, the free version currently only supports Facebook and Twitter. Get the paid version to enjoy all the features.

13. HootSuite – To Manage Social Media

It can be very irritating and time consuming to share content across all social media platforms.

Since most businesses are now on multiple platforms, it’s important to have a tool that lets you manage ’em all.

This is why HootSuite is being used by millions of users around the world. It allows you to manage your posts and even set future posts based on peak hours.

The platform supports over 35 social media platforms including Facebook and Pinterest.

The tool is available for free for individuals but paid packages start for as low as $19 per month. Opt for a free 30-day trial to know how it works.

14. Followerwonk – To Find Influencers

If you’re interested in following influencers or building bridges then Followerwonk can be your go-to option.

This platform allows you to find Twitter followers with a major influencer in your niche.

This feature can be very beneficial if you’re interested in influencer marketing.

The cheapest package goes for $29 but you will also find some expensive plans.

15. Google Analytics – To Analyze Data

There are few platforms as detailed and reliable as Google Analytics.

This tool allows users to track their content marketing campaigns by giving access to some valuable insights.

It shows a variety of information including user engagement, traffic sources, and more.

You can use this information to design your marketing campaign and make changes accordingly.

The free tool is pretty easy to use and supports a large number of platforms.

16. Wordable – To Save Time

Many users now use Google Docs to write content which they have to transfer to WordPress in order to publish.

The whole process can be irritating, especially when you have to take care of the subheadings and images.

Make your life easier by getting your hands on Wordable, a tool that allows you to publish your posts directly from Google Docs.

Available for $19 per month, the tool can be a lifesaver as it allows you to publish content both as a page and a post.

17. NinjaOutreach – To Create Influencer Campaigns

NinjaOutreach is marketed as the “smartest influencer marketing and analysis platform”.

Used by some major names like Amazon, Alibaba, and Walmart, the platform allows you to create kickass influencer marketing campaigns by helping you find suitable influencers.

The tool comes with a 7-day free trial but if you want to continue to use it then you will have to get your hands on a paid package, available for as low as $49 per month.

18. GetResponse – For Email Marketing

Despite what everyone says, email marketing is still in demand. After all, it offers an ROI of up to 4,000 percent.

GetResponse can be effective in increasing leads and building long-term, loyal customers.

It does so by automatically triggering emails or events based on customer actions.

It is pretty much a small CRM and can be effective in building customer relationships.

You can start for as low as $11 per month but signing up for 2 years may be a better idea since it offers a 30 percent discount on 24-month packages.

19. ClickFunnel – To Create Funnels

It is important to create a sales funnel if you want to convert visitors into customers and customers into returning customers.

It can be a little tricky to create a sales funnel, but fortunately, there’s help in the form of ClickFunnel, a tool that allows you to use a drag-and-drop mechanism to create efficient sales funnels.

20. Semrush – For Marketing Strategy

SEMRush is a popular marketing tool that offers insights into search marketing.

It’s suitable for all types of businesses and can be helpful in creating a strategy based on what your competitors are doing.

This content marketing tool can be effective in finding new keywords you can use to help your content rank well.

The cheapest package starts at $99.95 per month. You can opt for yearly packages to enjoy discounted rates.


These were twenty of the best content marketing tools. If you are serious about breaking the barrier then you will need to use the right content marketing tool.